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CREATIVE DIRECTOR / WRITER / CRAFTER
SSE are the biggest players in renewable energy in the UK.
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Unlike the oil and gas giants that wash everything in green and hope we've bought it, they're investing billions in projects like building the world's biggest wind farm.
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We created a campaign for SSE that called out the bullshit and positioned them as activist leaders in the transition to net zero.
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They loved the approach and new look so much, they asked us to apply it to their
whole brand world.
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