There are over 20 million Nectar cards knocking about. But too many of them were sitting gathering dust at the back of wallets, only occasionally let out for a half-hearted swipe at Sainsbury's. 

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So as the brand launched a whizzy new app, we relaunched the brand, reimagining Nectar as a handy little shopping buddy, sniffing out deals and bouncing about in search of bonus points. 

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Created with: Richard Peretti, Simon Mannion

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Director: Noah Harris