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CREATIVE DIRECTOR / WRITER / CRAFTER
A manifesto should be a North Star,
setting the course for tone, rhythm and emotion.
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Here's a little selection of manifestos that've
launched platforms and brought home pitches.
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Worley – brand platform for an engineering, energy and chemicals behemoth
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Haven – brand platform for holiday caravan parks on the UK coast
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Pizza Hut – global social purpose platform to launch entrepreneur and education support programmes
SSE – campaign platform for renewable energy generation and transmission network
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