CREATIVE DIRECTOR / WRITER / CRAFTER
COOL INSIde
AND OUT
For snack-grabs, milk-glugs and midnight-feasts – your fridge is the heart of the kitchen. So why not get a centrepiece that combines super-cool tech with stylish good looks?
Need space for a family-load of food? Our fridges are even roomier inside than they appear from the outside, thanks to SpaceMax™ technology. Plus, with individually cooled zones, you’ll get just-right conditions for everything from your Red Leicester to your green beans. That helps your groceries stay fresh, giving you more wiggle-room around when you do the next Big Shop.
You might want a statement piece, or something that blends in seamlessly – you’ll find both in our range. Plus, every fridge is beautifully-built with a 5 year warranty on parts and labour* and a 10 year warranty on the Digital Inverter Compressor**. That’s something to chill out about.
For meals that taste as good as they cook
Play celebrity chef in your own kitchen. With Samsung’s stylish technology, even beans on toast is a pleasure to make.
Our thoughtful innovations add a little extra something to every dish. Seasoned chefs will love our flexible induction hobs and the mouth-watering succulence offered by Gourmet Vapour Technology™. Sunday roasts can be a breeze, thanks to Dual Cook Flex™ that lets you blast the roasties for extra crispiness while slowly cooking your joint – in the same oven. And busy family cooks will appreciate perfect roast chicken at the touch of a button, scratch-proof surfaces for easy wipe-downs and ovens that practically clean themselves.
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Modern, sleek design meets a fun and effortless way to cook. And our Samsung 5 Year Warranty comes with everything* – reassurance that pairs perfectly with whatever’s on the menu.
Making your house work
There’s no use crying over spilt milk…unless you’ve got it on the shirt you absolutely have to wear today.
So our washing machines and dryers are designed to take the load off, boasting innovations that get your clothes spotless in half the time while also cutting the amount of power and water you need.
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You can also make the most of handy features you won’t know how you lived without. The rogue sock you’ve just found on the stairs? AddWash takes care of it, letting you add to the machine mid-cycle.
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Our dishwashers get top marks too, with clever tech that ensures the grimiest pan to the tiniest teaspoon emerges sparkly clean and ready to go.
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Plus, every machine comes with the Samsung 5 Year Warranty* – one more thing to tick off the list.
Samsung have always focused on features. You can understand why, as they have lots of good ones.
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But it makes for a dull old read.
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I was asked to overhaul all the copy for their home appliances; to put their products into the real world and show off their benefits.
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This is a taster of what I wrote for their cooler, cooking and cleaning categories - vernacular that'll be used as base copy for ads, retail and everything else.
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